Middel & Partners Innovation Masterclass: How to start innovation effectively.

Tue. 17 Apr, 2018 at 9:00am - Wed. 18 Apr, 2018 at 5:30pm SAST
18 and Over
Price: R16,758.00
18 and Over
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Price: R16,758.00
18 and Over
Event Description

"Operational Excellence generates your profits today. Innovation excellence will generate your profits tomorrow." – Gijs van Wulfen

For the first time ever in South Africa join Gijs van Wulfen and Coenie Middel for a two day interactive masterclass where you will learn about the FORTH innovation method for business case creation that will ensure that innovation excellence generate profits for tomorrow.

 What is FORTH?

FORTH is a globally renowned innovation methodology rooted in Design Thinking. The methodology doubles the effectiveness of your innovation process. Gijs and Coenie will share their inspiring and practical insights from reality. They will cover theoretical and practical subjects like:

  • The right moment for innovation

  • Your innovation focus

  • Identifying customers' frictions

  • The secrets of ideation and

  • Essential elements in a business case for new concepts.

12 Take-Aways:

  • How to structure the chaotic start of innovation

  • How to draft an innovation assignment

  • How to identify customer needs

  • How to brainstorm effectively

  • How to combine “inside the box” and outside the box”

  • How to make a business case for concepts

  • How to get internal support for innovation

  • How to start the culture of innovation

  • How to pick the right moment

  • How to pick the right team

  • How to manage expectations of top management

  • How to increase your innovation success ratio.

What will you learn?

This masterclass will give you the skills to:

  • Write innovation assignments

  • Identify customer needs

  • Run effective brainstorming and

  • Create effective business cases for your best ideas.

“If you always do what you always did, you will always get what you always got” – Albert Einstein. This masterclass will give you the skills, tools and templates to start using the FORTH processes immediately to ensure that you get more out of your business than what you’ve always got.

Is this Masterclass for me?

This master class is for anyone who works as a professional, consultant, manager, entrepreneur or CEO that deals with culture, product, service or process innovation in an operational, strategic or organisational context. No previous knowledge is required.

We encourage you to bring your own innovation challenges and to work with non-competing colleagues to deliver tangible, usable business cases for your organisation at the end of this course.

Who is Gijs van Wulfen?

He is the founder of the award-winning FORTH innovation method - a proven step by- step process to unleash innovation across all dimensions of your business. He is a globally recognized authority and influencer on innovation and adviser to Fortune 500 companies such as 3M, AIRBUS and Bilfinger. Gijs is the author of the innovation bestseller “The Innovation Expedition” and “The Innovation Maze”(elected Management Book of the Year 2017 in the Netherlands).

Who is Coenie Middel?

Coenie Middel does not fit the standard mould of a conservative Chartered Accountant, being awarded as 1 of the 57 most inspiring accountants in the world. He has been providing strategy and innovation services to businesses over 20 years, in sectors - mining, health care, agriculture, construction, IT, government, motor, advertising, media and professional services. This CA(SA) extraordinaire is also an expert on digital transformation, AI, VR, AR, and IoT.


  • “FORTH is one of the best and straightforward methods for helping move through the fuzzy front end of discovery.” - 3M, Mrs. Del Langer-Anderson, New Product Development

  • “I was fortunate to witness many of the sessions that eventually lead to 5 mini-business cases and 3 ideas that we are moving forward with immediately.” - Averda (Dubai; waste management services on 3 continents), Mr. Malek Sukkar, CEO

  • “It was a very exciting journey and exactly in time, 4 mini new business cases were presented by the team. A great achievement.” - Eska, (The Netherlands; card board market leader). Mr. Keesvan Zijderveld, CEO

  • “He creates an innovative mind-set for the audience” - AIRBUS GROUP, Anne-Laure Pardijon, France, 2015

  • “Entertaining, very inspiring and insightful” - Innowiz, Dries Laperre, Organiser, Belgium, 2015


Day 1:

  • Struggles at the front-end of innovation

  • 10 insights to be a more effective Innovator

  • Workshop” How to draft an innovation assignment”

  • The FORTH innovation methodology

  • Workshop “ How to identify customer needs?

  • FORTH cases in practice in 50 pictures

  • Key take-aways day one

Day 2:

  • Essential rules for effective brainstorming

  • Workshop “How to do effective brainstorming”?

  • Essential rules to make an effective business case

  • Workshop “How to make an effective business case”?

  • FORTH methodology and take-aways day two


Visit our website (www.middel.co.za) to find out more or become part of the Innovaders by purchasing your ticket today!


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Richard N

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